From idea to product and product as a service
PRODUCT INNOVATION
We believe in design as a competitive factor, especially for small and medium-sized enterprises.
At our company, we consider research and development to be synonymous with innovation. This encompasses product innovation, process innovation, organisational innovation, market innovation and business model innovation.
Our company specialises in developing design projects for Italian and international brands and companies, from the initial concept to the product system. We offer a comprehensive creative strategic design consultancy service that commences with a thorough analysis of client needs and trends. This is followed by the creation of detailed scenarios and concepts, culminating in the design, engineering and successful product launch.
We implement development programmes and customised consultancy for the innovation of production processes, product design, the restyling of the commercial catalogue offer, and we foster the acquisition of new managerial skills for product management and commercial promotion.
Conceiving and developing the narrative of winning identities
BRAND MANAGEMENT & ART-DIRECTION
Brand identity comprises multiple components, with the overarching objective being to ensure cohesion and consistency across all facets to facilitate a coherent and effective marketing strategy over time. In order to create a corporate identity that is both effective and memorable, it is not sufficient to simply have an original logo or a memorable name. It is essential to be aware of one's own unique brand values. In order to create a lasting and consistent brand identity, it is essential to consider the following key elements: correct positioning, a clear target audience, a thorough competitor analysis, the definition of a personality and a characterising visual identity, the choice and definition of a unique voice and a brand storytelling strategy.
We provide a comprehensive service that includes brand development, facilitating growth and integrating a range of methods and tools to achieve the best possible results. We begin by identifying specific business needs and then proceed to develop brand identities, product systems and strategies for positioning, brand awareness and the penetration of new commercial channels.
Design for configuring innovative businesses
START-UP & DESIGN THINKING
We design the future through innovation.
We specialise in designing and developing concepts for services, systems and products that address the genuine needs of society and users. Our core focus is on environmental sustainability and circular processes. We assist start-ups in defining and structuring new value propositions and innovative business models using design thinking and creative process methods. We relish challenges and firmly believe that design can play a pivotal role in identifying and creating innovative solutions across all fields and domains.
Design as a tool for sustainable change
CIRCULAR ECONOMY
Design has become aware of the fragility of the Earth, as Renzo Piano notes, and designers are therefore invited to encourage new, more careful and conscious behaviour and design for a more sustainable world. We initiate research projects and establish new collaborations to experiment with innovative ideas and materials, to create products and stimulate lifestyles that are more ethical and respectful of the planet's precious resources.
For us, the circular economy represents a paradigm of sustainability. It is not an abstract philosophy, but rather a new opportunity for design. This design creates innovative raw materials, optimises processes and produces awareness. It is not a new theory, but rather an old design practice that has been systemised and sophisticated in order to involve everyone, from families to companies, in a new zero-waste logic.
Interpreting and valorising intangible heritage
TERRITORIAL MARKETING
We believe that the territory is a community and cultural heritage and that all this must be valorised, stimulated and brought to life continuously with creative actions.
Territorial marketing is a strategic approach that employs storytelling to communicate with tourists and foster self-awareness among local communities. It aims to enhance a given territory's natural, historical and cultural features.
This is a complex but necessary task to enhance our history and project it into the future, building innovative projects and contemporary experiences that can not only translate it but also help it grow.
We specialise in the conception, design and curation of installations, exhibition routes and events. Our approach is to create spaces and places that evoke sensations and emotions, and amplify memories and imagination.
Exploring and expanding the boundaries of creativity
RESEARCH & EDUCATION
Design is a continuous process of study and research into materials, technologies, resources, scenarios, experiences, and social and economic interactions.
In addition to studio projects, we are regularly invited to deliver lectures, seminars and workshops at design and management academies worldwide.
We organise development programmes, capacity building trainings and creative paths with production districts, public organisations and NGOs that need to overcome moments of crisis, imagine new directions, innovate by repositioning themselves and renewing their tools and/or their dialectics.