From idea to product, and product as a service
PRODUCT INNOVATION
We believe in design as a competitive driver, particularly for small and medium-sized enterprises (SMEs).
For us, research and development is synonymous with innovation: product innovation, process innovation, organizational innovation, market innovation, and business model innovation.
From initial concept to the final product system, we develop design projects for both Italian and international brands and companies. Our strategic design creative consultancy begins with studying user needs and analyzing trends, moves into developing scenarios and concepts, and finishes with designing, engineering, and managing the product's market launch.
We implement development programs and tailored consulting to innovate manufacturing processes, design products, and restyle existing catalog offerings, while fostering the acquisition of new managerial skills for product management and sales promotion.
See all projectsConceiving and developing the narrative of winning identities
BRAND MANAGEMENT & ART-DIRECTION
Brand identity is made up of various components, and its primary purpose is to verify and ensure alignment across all these elements to enable an impactful and consistent marketing strategy over time. An original logo or a memorable name is not enough; creating a corporate identity requires a deep awareness of your brand's unique values. The fundamental elements for building a lasting and coherent brand identity include: correct positioning, a clear target audience, an in-depth competitor analysis, the definition of a distinctive personality and visual identity, and the choice of a specific tone of voice and brand storytelling.
Through a strategic approach, we help brands launch and facilitate their growth and development using an integrated mix of methods and tools. Tailored to specific needs, we build identities, product systems, and strategies for positioning, brand awareness, and penetration into new commercial channels.
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Design for shaping innovative business models
START-UP & DESIGN THINKING
Designing the future through innovation.
We conceive and help generate service concepts, systems, and products that offer solutions to the real needs of society and users, with a strong focus on environmental sustainability and circular processes. We assist startups and new ventures in defining and structuring innovative value propositions and business models, leveraging design thinking and creative process methodologies. We love challenges and believe that design can play a decisive role in uncovering and creating innovative solutions across every field and sector.
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Design as a driver for sustainable change
CIRCULAR ECONOMY
Design has come to realize that “the Earth is fragile,” as Renzo Piano states. Consequently, designers in particular are called upon to encourage new, more mindful behaviors and to design for a more sustainable world. We launch research projects and build new partnerships to experiment with innovative ideas and materials, aiming to create products and foster lifestyles that are more ethical and respectful of our planet's precious resources.
For us, the circular economy is the ultimate paradigm of sustainability: it is not an abstract philosophy, but a new opportunity for design to create innovative raw materials, optimize processes, and build awareness. Rather than a brand-new theory, it is a time-honored design practice that must be systemized and refined to engage everyone—from households to businesses—in a new zero-waste mindset.
See all projectsBringing intangible heritage to life and value
TERRITORIAL MARKETING
We believe that local areas are built on community and cultural heritage, and that this heritage must be continually enhanced, inspired, and brought to life through creative actions.
Place marketing comprises the storytelling strategies aimed at tourism communication—as well as the self-awareness of local residents—and translates into the enhancement of a specific territory and its natural, historical, and cultural characteristics.
It is a complex yet necessary process to honor our history and project it into the future, building innovative projects and contemporary experiences capable of not only interpreting it but helping it grow.
Furthermore, we conceive, design, and curate installations, exhibitions, and events much like we would tell a story, making spaces and places capable of evoking sensations and emotions, while amplifying memory and imagination.
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Exploring and expanding the boundaries of creativity
RESEARCH & EDUCATION
Design is an ongoing process of study and research into materials, technologies, resources, scenarios, experiences, and social and economic interactions.
Alongside our studio projects, we are frequently invited to speak at conferences, seminars, and workshops at design and management academies worldwide.
We organize development programs, capacity-building training, and creative workshops with industrial districts, public organizations, and NGOs that need to navigate crises, envision new directions, innovate through repositioning, and renew their tools and strategic communication.
See all projects20 years of projects
CLIENTS
Our project portfolio features collaborations with prestigious national and international organizations: UNIVERSITIES & PUBLIC INSTITUTIONS: Regione Lombardia • Politecnico di Milano • NABA • IUAV • Comunità Montana della Valle Camonica • UNDP • Triennale Milano • Trentino Sviluppo • Creative Academy • Dolomiti Paganella / NGOs & FOUNDATIONS: Saathi • Cesvi • Altra Qualità • Emergency • Amnesty International • Musil • Fondazione Pistoletto • Fondazione Isacchi Samaja • Fondazione Cologni dei Mestieri d'Arte / COMPANIES & BRANDS: Montblanc • Inac • Fiori di Latta • Kiepe • Simone Cenedese • Ceramiche Crestani • Tavola del Carmine • Litokol • Milleforma • Coffeefrom • MINI BMW • Camp • Sanelli • Greentre Caffè • Van Cleef & Arpels • Serra Lorenzini • T-Hotel
AWARDS
Over the years, the Whomade creative team has received numerous recognitions both in the field of design and in that of creative enterprise. Among the main ones: winner of 1st and 3rd place at the Grand Prix della Pubblicità respectively in the Promotional (2004) and Editorial Design & Packaging (2005) sections; honorary mention at Targa d'Oro in the Events area (2004); designer selected among the top 30 international creatives for the UNESCO DESIGN21 Grand Prix, exhibited in Kobe, Tokyo, New York and Paris (2004); selected G.A.I. artist of the month of April 2006; project selected for The New Italian Design exhibition at the Triennale di Milano (2007); project selected for the D.A.B. exhibition, Design for Artshops and Bookshops, at the Palazzo delle Esposizioni in Rome (2008); winner of the Creative and Innovative Enterprises Award (2008); project selected for the ADI Design Index for the Compasso d'Oro (2008); winner of the 2nd Prize at the MINI Design Award (2009).
PUBLICATIONS
Numerous press coverages, mentions, and publications have featured the team and the Whomade studio. Among the most important: Abitare, AD, AtCasa, Bloom's, Bravacasa, Casa Facile, Casa International, Casamix, Case&Stili, D di Repubblica, DDN, DecorLiving, Design&design, Designboom, Designerblog, DesignItalia, Elle Decor, Grazia Casa, Hachette Home, Il Corriere della Sera, Il Sole 24 Ore, Interni, IQD, La Repubblica, Mocoloco, Nisha, Nova24, Ottagono, Spazio Casa, Style Magazine, Urbis, etc.