Who we are
Whomade
We are a design studio, built at the center of a close-knit network of professionals, dedicated to creating impact and value. Since 2006, we have managed every creative asset—from brand and product to user experience—for a client base that spans private individuals, startups, international corporations, institutions, and NGOs.
We provide specialized consultancy for small and medium-sized manufacturing businesses, as well as cultural and creative industries, in the fields of design management, art direction, integrated multichannel communication, branding strategies, and product development.
Our studio team brings decades of experience to projects built entirely around the unique needs of each client. We operate across different scales and levels of business, maximizing companies' internal capabilities and integrating them with highly professional external expertise. This helps our clients navigate rapidly shifting competitive environments, combining maximum creativity with strategic thinking to turn every project into a success.
Our approach
Value by design
Strategic thinking that drives value requires a broad, solid foundation. This goes beyond technical design knowledge to encompass advanced mapping, analysis, and research skills, alongside cross-functional methodologies and integrated tools that spark real innovation.
We support companies, startups, and organizations in designing and restructuring both products and services. We help them build or reshape business models, and establish and promote their identity through creative strategies and actions tailored for both short-term disruptive innovation and long-term incremental change.
We believe in a hands-on culture and a creative, design-driven approach. This allows us to craft innovative, sustainable solutions that effectively address the complex, ever-evolving needs of both the market and our social and cultural landscape.
We develop projects and provide art direction with a singular purpose: to create and communicate meaningful value.
Our vision
Well is more
From our creative studio, we champion a design approach that stands against the rapid consumption of ideas and resources. We support and elevate manufacturing excellence, entrepreneurial projects, and tangible and intangible heritages—often considered far removed from the mainstream "design" world—where we see the potential to innovate and act within a sustainable framework, driving a positive impact on social life and cultural evolution.
Operating as a truly participatory lab, we have cultivated a design culture and practice that investigates the evolution of contemporary objects, places, and languages in relation to human and social behavior. This awareness guides us in determining what truly makes sense to design, thereby fostering a renewed experience economy.
Whomade believes in "well is more"—the conviction that human passion, bound to the culture of making (of doing things well, of crafting masterfully), remains a powerful creative tool for social and cultural progress.
The human capital
EDOARDO PERRI
Creative Director
He is the founder and creative director of Whomade. After graduating in Design from the Politecnico di Milano, he honed his conceptual approach in the Netherlands at the Gerrit Rietveld Academie. He later went on to lecture and teach at various design schools, including the Design Academy Eindhoven (NL), Universidad del Valle de México (MX), Creative Academy (IT), IUAV (IT), University of the Republic of San Marino (RSM), Domus Academy, and NABA Nuova Accademia di Belle Arti in Milan (IT), where he currently holds the chair in Design Culture and Product Design.
Alongside his work as a designer, lecturer, and art director, he drives independent research and projects in emerging creative industries and the innovation of master crafts. In 2014, he conceived and directed the Well-made.it project for the Fondazione Cologni dei Mestieri d’Arte. Since 2015, he has served as chief creative director for the Indian brand ORVI / innovative surfaces. In 2024, he co-founded and curated the editorial project Archivio Italiano: unity makes history.
Passionate about materials, processing techniques, and manufacturing, he has spearheaded dozens of circular economy projects in recent years, experimenting with innovative materials and developing new brands and products centered around "value by design."
DARIO RIVA
Strategic Director
He is the founder and strategic director of Whomade. After graduating in Design from the Politecnico di Milano, he has been managing communication and art direction since 2000 for some of Milan's most renowned and respected creative agencies. Following a Master’s degree in Design Management from the Politecnico di Torino in 2004, he worked as a project manager on branding, retail design, and strategic marketing projects for prestigious corporations and major international brands.
He has conducted courses and workshops at various universities and academies, collaborating with institutions such as the Universidad del Valle de México (MX), Creative Academy (IT), and NABA Nuova Accademia di Belle Arti in Milan (IT), where he currently holds the chair in Design IV within the Product Design department. In 2014, he conceived and directed the Well-made.it project for the Fondazione Cologni dei Mestieri d’Arte. Since 2012, he has served as the art director for the Segno Artigiano / Valle Camonica project.
An Innovation Manager recognized by the Italian Ministry of Economic Development (MISE), he focuses on design-driven innovation and sustainability, creating value through strategic thinking. He loves riding his motorcycle, exploring the world, and has a strong passion for food and wine—becoming a certified FISAR Sommelier in 2017.
That’s just how we are.
We create fast and solid solutions that respond to needs and objectives, calibrating them to the different scales of intervention. We build strategic visions that can easily translate into creative and concrete actions for product development, graphic design and branding, artistic direction of brands and projects, coordination of events and exhibitions, training and research.
Drawing on over 15 years of experience in the field of design, it is essential to remain extremely curious and receptive to the emergence of new scenarios, new media, new cultural paradigms.
We are familiar with and utilise the latest manufacturing and digital technologies as well as the forefront of artificial intelligence and robotics. However, we maintain a firm belief in the crucial and creative role of the people who are called upon to manipulate and intelligently transform them to their own use and consumption.
We make choices based on our values and the principles we uphold. We like to assert these values in our projects and collaborations.
We are passionate about challenges, especially the most visionary and complicated ones that explore fields of action far from the classic applications of authorial design.
We believe in design as a powerful method and tool to create value and innovation for everyone, in all fields and in all places.
We prioritise the establishment of authentic and enduring relationships with our clients, often extending beyond the scope of individual projects. We consider all the people we get to know through projects to be a valuable source of knowledge and inspiration.
We are convinced that our work is fuelled by professional and personal relationships that intersect and create new stimuli and interconnections, for work as well as for life.
We are committed to ensuring that the professions and life impulses associated with our projects are always aligned.
At our company, we are committed to the principle of sustainable project lightness. We endeavour to ensure that the projects we undertake contribute positively to the community's wellbeing. However, we also believe that projects can achieve fulfilment and a truer sense of purpose by leaving empty space and room for action for people.
In order to work well as a team, including the client, it is necessary to adopt a professional, serious, responsible, resilient, energetic and graceful approach.