Bringing intangible heritage to life and value
We believe that local areas are built on community and cultural heritage, and that this heritage must be continually enhanced, inspired, and brought to life through creative actions.
Place marketing comprises the storytelling strategies aimed at tourism communication—as well as the self-awareness of local residents—and translates into the enhancement of a specific territory and its natural, historical, and cultural characteristics.
It is a complex yet necessary process to honor our history and project it into the future, building innovative projects and contemporary experiences capable of not only interpreting it but helping it grow.
Furthermore, we conceive, design, and curate installations, exhibitions, and events much like we would tell a story, making spaces and places capable of evoking sensations and emotions, while amplifying memory and imagination.
Interactive installation The Secret Life of Things
Site-specific installation at the House Museum of Cerveno to represent the rural life and popular traditions of the area through the creation of an immersive environment with video walls and interactive objects.
Client: Casa Museo di Cerveno
Partners: Comunità Montana di Valle Camonica, Fondazione Cariplo
The exhibition/event "The Wonders of Making"
Creation and curation of the exhibition/event The Wonders of Making. Stories of Artisans, Territory and Know-How in Valle Camonica organized by Musil – Museum of Industry and Work of Brescia with site-specific installations. exhibitions, talks and experiential activities.
Client: Musil
Partners: Valle Camonica Cultural District, Stefano Boccalini
"I Suoni del Fare" Sound Design Contest
A competition aimed at sound creatives to select musical pieces that, by reworking the sounds of processing materials and human labor, represent a new and original sound story of the know-how of Valle Camonica craftsmanship.
Client: Comunità Montana di Valle Camonica
Partners: Segno Artigiano, Silvano Richini, Andrea Verni Fonteni
Metal design and craftsmanship on display in Sardinia
A summer happening with an exhibition inside the prestigious Cagliari hotel T-hotel to represent the artistic and artisanal excellence in Italian metalworking.
Client: T-hotel
Partners: Regione Sardegna, Cristiana Collu
A network for Central Asian craftsmanship
Cooperation and development project aimed at creating a new territorial brand and a web portal to encourage local entrepreneurship and enhance the craftsmanship and identity of the countries of Central Asia (Kyrgyzstan and Tajikistan).
Client: Cesvi
Partners: European Union, Central Asia Invest, AltraQualità, NASMB, BBC
The makers' district in Milan
Creation of the D.O.C. network of creative workshops in Milan's Dergano district, to promote artisans and bottegas to both the general public and industry professionals.
Client: Associazione D.O.C. Dergano Officine Creative
Partners: Amico Charly, Best Up, Terre di Mezzo
Italian manufacturing excellence on display in Brazil
The-sign: an exhibition, a catalog, and a calendar of events to promote the Lombard design and craftsmanship system in São Paulo, Brazil, and foster new creative connections between the two countries.
Client: Regione Lombardia
Partners: Dalia Gallico, Josè Machado, Centro Cultural de Sao Paolo
Crowdfunding campaign Per le Capèle
Communication campaign for the fundraising to restore the artistic work of the Via Crucis of Cerveno, featuring 18th-century, full-round wooden statues by the sculptor Beniamino Simoni.
Client: Parrocchia di Cerveno
Partners: Comunità Montana di Valle Camonica, Fondazione Cariplo, Regione Lombardia
Festa del Saper Fare event
Happenings, exhibitions, workshops, and meetings to promote the local know-how network Segno Artigiano Valle Camonica.
Client: Distretto Culturale di Valle Camonica
Partners: Comune di Bienno, Confartigianato, Assocamuna, Solco
Designing territorial branding elements
Ideation of a concept for a high-altitude sports and recreational area dedicated to children and teenagers, allowing them to experience the local territory and the high mountains during the summer season as well.
Client: Imprese Turistiche Barziesi
Partners: Geoneer
The Segni e Sassi cultural twinning
Exhibitions and meetings for the partnership between Valle Camonica, the Valley of Signs, and Matera, ahead of the 2019 Capital of Culture year in Basilicata.
Client: Distretto Culturale di Valle Camonica
Partners: Mibac, Ata Basilicata, Matera 2019
The Sapori di Valle Camonica territorial brand
Development and guidelines for using the Sapori di Valle Camonica brand, created to enhance local food and wine producers and products, as well as the natural and cultural heritage surrounding them.
Client: Comunità Montana di Valle Camonica
Partners: Voilà
The Cam-on-eat forgotten recipes book
An editorial project featuring live events to introduce and promote the local gastronomic culture through the storytelling of traditional folk recipes and their histories.
Client: Distretto Culturale di Valle Camonica
Partners: Eletta Flocchini
Metal turning in Valle Camonica
Micro-training sessions and participatory design paths for artisans in Valle Camonica, aimed at creating "meaningful" products for museum merchandising capable of telling the story of the valley's cultural and historical heritage using turned, drop-forged, and laser-cut iron.
Client: Distretto Culturale di Valle Camonica
Partners: Uberto Gnaro, Ducom design, Scuola in Fucina
A brand for Indian tribal craftsmanship
Hamara Bastar: a territorial branding project that connects local tribal craftsmanship to new sustainable tourism flows, while also re-connecting it with the inhabitants of Bastar through exhibition markets, events, and performances.
Cliente: Saathi
Partners: DC Handicraft
Olive oil tasting in the Marche region
A food design workshop to create a tasting menu for premium local olive oil, storytelling, tasting, and enhancing the territory through its typical products.
Client: La tavola del Carmine
Partners: Azienda del Carmine
Enhancing the territory through cultural experience
Divina Esperienza is a comprehensive territorial marketing and tourism attraction project, created through an experiential itinerary tied to Dante's footsteps and hospitality in Lunigiana.
Client: Comune di Mulazzo
Partners: Geoneer
Gastronomic culture with Il banco dei sapori.
The agri-food heritage of Valle Camonica is told through a mobile installation, featuring a touch-screen application and tasting products.
Client: Comunità Montana di Valle Camonica
Partners: Sapori di Valle Camonica, Artigianato Camuno del Legno, Net7
Woodworking in Valle Camonica
Micro-training sessions and participatory design paths for artisans in Valle Camonica, aimed at creating "meaningful" products for museum merchandising capable of telling the story of the valley's cultural and historical heritage using turned, hand-carved, and CNC-machined wood.
Client: Distretto Culturale di Valle Camonica
Partners: Segno Artigiano, Falegnameria Agostini, Artigianato Camuno del Legno, Claudio Bolis
Marble processing in Trentino
Promotion and identity linked to the local territory through the development of products and communication tools for natural stone artisans in Trentino.
Client: Cidiemme Cut
Partners: Trentino Sviluppo
Products for the region: the Dea Trentino project
Research and innovation development paths with local businesses and artisans to create a product line Made in Trentino and dedicated to the Trentino region. The interactive sensory mirrors evoke the natural and familiar shapes of Trentino lakes while housing a mix of technologies; applied to the Santoni Vetro mirror, these technologies can diffuse sounds, scents, and colored lights on command.
Client: Trentino Sviluppo
Partners: Politecnico di Milano, Santoni Vetro
The Artisan’s Decalogue meetingsA widespread conference featuring a series of 5 thematic talks on training and culture, designed to take stock of the present and envision the future for craftsmanship, design, and business.
Convegno diffuso con ciclo di 5 incontri tematici di formazione e cultura per fare il punto e immaginare il futuro per l'artigianato, il design e l'impresa.
Client: Distretto Culturale di Valle Camonica
Partners: Studio Charlie, Crea Cemento, Serena Confalonieri, Giuseppe Rivadossi, Yatta, Sara Savian, Stefano Boccalini, Ruffoni, Brevimano, Segno Artigiano
Food that narrates the territory
Valle Camonica in Tavola is a project for a new awareness of local food; a journey through raw materials, products, and producers, recipes and dishes that enhance and tell the story of the local heritage, the root of the territory's identity.
Client: Comunità Montana di Valle Camonica
Partners: Associazione dei ristoratori di Valle Camonica e Sebino, Fondazione Cariplo
The Fuori-gioco collection of vintage games
An exhibition and an unprecedented collection of outdoor games representing the craftsmanship, passion, and daily commitment of artisans, celebrating the local area and marking the 40th anniversary of the Rock Drawings in Valle Camonica as a UNESCO site.
Cliente: Comunità Montana di Valle Camonica
Partners: Unesco Valle Camonica, Segno Artigiano, Spazio Charly; Davide Crippa, La repubblica del design
Bringing the thrill of the high mountains to life even in summer
Concept and design of an unprecedented and innovative 1 km long experiential play trail at high altitude to bring the mountains to life even in summer, creating a work of land art that becomes a tourist attraction and, at the same time, a symbol of the Livigno territory.
Client: Mottolino Fun Mountain
Partners: Geoneer, Malugani, Arch. Mario Uberti
Handmade ceramics in Milan
Communication and promotion for a local, family-run ceramics workshop through B2C and B2B events.
Client: Puzzo Ceramiche
Partners: D.O.C.
Wood restoration in Milan
Communication and promotion for a women-led restoration workshop through B2C and B2B events.
Client: Polignum
Partners: D.O.C.
Made in Tajikistan
Multi-year strategic cooperation and development project for innovation through design in the traditional Tajik handicraft sector, funded by the European Union and involving dozens of artisan groups, cooperatives, and local organizations.
Client: Cesvi
Partners: Unione Europea, Central Asia Invest, AltraQualità
