20 years of design-driven projects
HIGH VALUE ADDED DESIGN
PRODUCT INNOVATION
WIP Metrò Stroller
The innovative Metro stroller was born from a challenge issued by a leading company in tube-bending machinery. They aimed to revitalize WIP, their prestigious heritage family brand, to showcase and capitalize on the technological know-how acquired over the years. This led to an extensive journey of research and development, brand strategy, and marketing, culminating in building and engineering a completely unprecedented product from scratch, featuring patented mechanisms and innovative materials.
Wip Metrò serves as an ambassador for Italian design worldwide within the traveling exhibition "The New Italian Design," curated by Triennale Milano to promote the avant-garde movements of the Italian design system.
See all projectsBRAND MANAGEMENT & ART-DIRECTION
The innovative surfaces of Orvi
For the Indian company Orvi, which develops and manufactures innovative surfaces, we implemented an effective brand identity to position the brand globally and create new promotional and commercial channels in Europe. The brand’s values and identity are communicated through marketing activities and commercial initiatives driven by branding and communication strategies, all built around the development of innovative new products and services.
Since 2019, we have been managing Orvi's art direction, introducing new collections and overseeing its communication, event presence, website, and all branding assets.
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START-UP & DESIGN THINKING
WELLMADE: choosing well is living better.
Born from our passion for craftsmanship and Italian cultural heritage, the Wellmade project began as a web platform—later expanding into a mobile app—that allows users to map and discover the finest Italian artisans, learn about their work, and review their custom-made products and services. The project aims to foster a community of enthusiasts and lovers of beautifully crafted goods, promoting the workshops, artisans, and local networks whose work embodies both the tradition and innovation of Italian manufacturing.
The startup was launched in collaboration with Fondazione Cologni dei Mestieri d'Arte, which continues to drive its online and offline initiatives.
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CIRCULAR ECONOMY
CIRCULAR ECONOMY
Our collaboration with the social enterprise Il Giardinone was established to give personality and form to an innovative bio-based material made from recycled coffee grounds and a biopolymer blend. We developed the comprehensive total branding for Coffeefrom®, supporting its debut steps in both online and offline markets, and conceiving the brand's first design applications: an espresso set and a mug.
This innovative circular economy project gave rise to a new sustainable process of industrial symbiosis, a new bio-based material, a circular product brand, and a social and inclusive project.
See all projectsTERRITORIAL MARKETING
For the Museum house of Cerveno
We have been collaborating with the Comunità Montana di Valle Camonica since 2007, conceiving and executing various place marketing projects to showcase and promote the tangible and intangible heritage of the valley's diverse identities.
Our work includes creating the Segno Artigiano network to promote local craftsmanship and the culture of know-how, designing multiple formats and initiatives to spotlight local food and wine traditions, and curating numerous events, exhibitions, and museum displays to champion the area’s historical heritage and the overall Valle Camonica brand: La Valle dei Segni.
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RESEARCH & EDUCATION
Design for the avant-craft
In a manner consistent with the design industry, we are dedicated to ongoing research and training.
We are passionate about experimenting and building participatory innovation paths, courses and workshops with organisations, companies, research bodies and national and international schools. We offer design practices and methods for teaching, share our experiences, realise innovative projects and conduct research with materials and production techniques. We have a particular interest in traditional craftsmanship, which effectively expresse
Just like the design world itself, we are committed to continuous research and education. We love to experiment and build participatory innovation pathways, courses, and workshops with organizations, companies, research institutes, and both national and international schools. Through these, we teach design practices and methodologies, share our experiences, develop innovative projects, and conduct research on materials and production techniques—with a particular focus on traditional craftsmanship that deeply embodies the identity of different territories.
For several years, we have been teaching at NABA (Nuova Accademia di Belle Arti) in Milan, leading the final-year Design Course for both the Italian program and the English-taught Bachelor of Arts (BA).
s the identity of different territories.
For several years, we have been teaching at the NABA University in Milan, where we hold the Design Course in the final year of the three-year programme, both in Italian and in BA in English.
See all projectsThe impact of creativity
We are a Milan-based creative studio, driven by the belief that design has the power to create real value. We solve challenges for businesses of all sizes.
By measuring the impact of our solutions, we evaluate the success of both the ideas and the people we help develop and grow.
Our multidisciplinary expertise, restless curiosity, and deep listening skills allow us to design brand and product identities, graphics, and interactions, as well as produce events and exhibitions, craft compelling storytelling, and elevate user experiences.
Beyond our studio projects, we love giving lectures, courses, and workshops at design and management academies worldwide. We also curate cooperation and development programs in regions and districts where design can play a strategic role in resolving cultural, generational, and economic challenges—and sometimes, even conflicts.