15+ years of design-driven projects
HIGH VALUE ADDED DESIGN
PRODUCT INNOVATION
WIP Metrò€ Stroller
The Metro pram was developed in response to a challenge posed by a leading manufacturer of tube bending machines. This challenge was to rethink the iconic family brand WIP and leverage the technological expertise accumulated over the years. A substantial programme of research and development, branding and marketing strategy has been undertaken to create and engineer a brand new product, incorporating patented mechanisms and innovative materials.
Wip Metrò is a renowned product ambassador of Italian design on the global stage, with the travelling exhibition "The New Italian Design", curated by the Triennale di Milano, promoting the avant-garde of the Italian design system.
See all projectsBRAND MANAGEMENT & ART-DIRECTION
The innovative surfaces of Orvi
For the Indian company Orvi, which specialises in the development and production of innovative surfaces, we implemented a comprehensive brand identity to position the brand on the global stage and establish new promotional and sales channels in Europe. The company's brand values and identity are communicated through a variety of marketing actions and commercial initiatives. These are defined by branding and communication strategies and are centred on the development of new, innovative products and services. Since 2019, we have been responsible for the artistic direction of the Orvi brand, overseeing the implementation of new collections and managing its communication, event participation, website, and all branding tools.
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START-UP & DESIGN THINKING
WELLMADE: choosing well is living better.
The Wellmade project was conceived as a means of expressing our passion for Italian craftsmanship and cultural heritage. It began as a web platform and has since been developed into an app. The project allows users to map and discover the best Italian artisans, learn about their work and review their products and services. The project will foster the creation of a community of enthusiasts and lovers of well-made products. It will also promote workshops, artisans and territorial circuits whose activities express the tradition and innovation of Italian manufacturing. The start-up was implemented in collaboration with the Fondazione Cologni dei Mestieri d'Arte, which is responsible for the on- and off-line activities.
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CIRCULAR ECONOMY
CIRCULAR ECONOMY
The collaboration with the social enterprise il Giardinone was established to give personality and shape to an innovative bio-based material created from recycled coffee grounds and a blend of biopolymers. We were responsible for the complete branding of Coffeefrom®, including its initial market entry and the development of its first design applications: an espresso set and a mug. As a result of this pioneering circular economy initiative, a sustainable industrial symbiosis process has been established, a new bio-based material has been developed, a circular product brand has been created and a social and inclusive project has been initiated.
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TERRITORIAL MARKETING
For the Museum house of Cerveno
We have been working in partnership with the Comunità Montana di Valle Camonica since 2007, developing and implementing a range of territorial marketing projects to showcase and promote the region's rich heritage, both tangible and intangible.
The Segno Artigiano circuit has been developed to promote the culture of savoir-faire and local craftsmanship. Various formats and projects have been devised to give relevance to the agri-food culture, and a range of events, exhibitions and museum displays have been conceived and curated to promote the historical and cultural heritage of the area and the Valle Camonica brand. La Valle dei Segni.
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RESEARCH & EDUCATION
Design for the avant-craft
In a manner consistent with the design industry, we are dedicated to ongoing research and training.
We are passionate about experimenting and building participatory innovation paths, courses and workshops with organisations, companies, research bodies and national and international schools. We offer design practices and methods for teaching, share our experiences, realise innovative projects and conduct research with materials and production techniques. We have a particular interest in traditional craftsmanship, which effectively expresses the identity of different territories.
For several years, we have been teaching at the NABA University in Milan, where we hold the Design Course in the final year of the three-year programme, both in Italian and in BA in English.
See all projectsThe impact of creativity
We are a creative studio based in Milan and we believe that design projects can create value.
We work with companies of all sizes, and we measure the success of our work by the impact of our solutions on the growth and development of the people and ideas we support.
Our multidisciplinary experiences and skills, as well as our tireless curiosity and ability to listen, have allowed us to curate brand and product projects, graphics, interaction, conceive events and installations, work on storytelling and improving the user experience.
In addition to undertaking studio projects, we are passionate about running conferences, courses and seminars in design and management academies worldwide. We also curate cooperation and development programmes and projects in districts and countries where design can be considered strategic for solving cultural, generational and economic problems, and sometimes conflicts.