WHOMADE / design for the avant-craft is the creative lab raising the
idea of a cutting-edge craftsmanship, for a new narration of the object.
Based on a creative participatory approach, WHOMADE conceives and develops innovative projects in design and communication to build a new reputation for the craftsmen and to give contemporary meaning and relevance to the traditional knowledge system that qualifies each and every local territory.
*Dario Riva and Edoardo Perri / designer entrepreneurs, founders of Whomade®
WHOMADE collaborates internationally with the different branches of
craftsmanship and implements ways for development, stimulating a
continuous dialogue between artisans and designers, for a creative
process able to innovate materials and production techniques, expressive
forms and products, working on the identity and the immaterial heritage
of people, places and manufacturing cultures.
*Browse the projects through the tags:
05 - 25 ottobre 2014
Waterfront Lookout, Cape Town - South Africa
Dopo le tappe di Madrid, Istanbul, Pechino e Nantou, Bilbao, San Francisco e Santiago del Cile, la mostra "The New Italian Design" continua la sua itineranza in una nuova città. Una serie di progetti firmati Whomade saranno in mostra con Triennale Design Museum negli spazi di The Waterfront Lookout, Cape Town dal 5 al 25 ottobre nell'ambito di "Cape Town World Design Capital 2014".
Ideazione e coordinamento: Silvana Annicchiarico
Cura e allestimento: Andrea Branzi
From its creative studio, WHOMADE promotes a design action alternative
to the rapid consumption of ideas and resources, supporting and
improving the handicraft sector and the manufacturing traditional
heritage by creating local productions tuned to today’s global dynamics.
With the logic of a lab of ideas, WHOMADE cultivates a personal culture
and practice of design, investigating the contemporary transformations
of objects, places and expressive languages in relation to human and
social behaviors, to promote a renewed economy of experience.
*Go to the single projects' page:
One fine body…