WE ARE DESIGNERS AND OUR LABORATORY IS THE COLLECTIVITY

WHOMADE / design for the avant-craft is the creative lab raising the idea of a cutting-edge craftsmanship, for a new narration of the object.
Based on a creative participatory approach, WHOMADE conceives and develops innovative projects in design and communication to build a new reputation for the craftsmen and to give contemporary meaning and relevance to the traditional knowledge system that qualifies each and every local territory.

*Dario Riva and Edoardo Perri / designer entrepreneurs, founders of Whomade®

WE DEVELOP DESIGN PROJECTS WITH ADDED SOCIAL VALUE

WHOMADE collaborates internationally with the different branches of craftsmanship and implements ways for development, stimulating a continuous dialogue between artisans and designers, for a creative process able to innovate materials and production techniques, expressive forms and products, working on the identity and the immaterial heritage of people, places and manufacturing cultures.

*Browse the projects through the tags:

THE NEW ITALIAN DESIGN 2.0

05 - 25 ottobre 2014
Waterfront Lookout, Cape Town - South Africa

Dopo le tappe di Madrid, Istanbul, Pechino e Nantou, Bilbao, San Francisco e Santiago del Cile, la mostra "The New Italian Design" continua la sua itineranza in una nuova città. Una serie di progetti firmati Whomade saranno in mostra con Triennale Design Museum negli spazi di The Waterfront Lookout, Cape Town dal 5 al 25 ottobre nell'ambito di "Cape Town World Design Capital 2014".

Ideazione e coordinamento: Silvana Annicchiarico
Cura e allestimento: Andrea Branzi
 

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DESIGN, COMMUNICATION, HERITAGE ENHANCEMENT: THAT'S WHOMADE.IT

From its creative studio, WHOMADE promotes a design action alternative to the rapid consumption of ideas and resources, supporting and improving the handicraft sector and the manufacturing traditional heritage by creating local productions tuned to today’s global dynamics. With the logic of a lab of ideas, WHOMADE cultivates a personal culture and practice of design, investigating the contemporary transformations of objects, places and expressive languages in relation to human and social behaviors, to promote a renewed economy of experience.

*Go to the single projects' page:

A NETWORK OF PROJECTS, LOCALLY ROOTED AND GLOBALLY CONNECTED

WHOMADE recognizes the strategic and cultural relevance of traditional know-hows nurtured by the small craft productions and by the single artisans, related each with their own territory. Through an articulated array of design actions integrated with communication, WHOMADE improves and promotes these centres of excellence considering them a valuable heritage to preserve and develop. This is our network of projects and resources.  

BROWSE OUR PROJECTS

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